OK so first off I love this project due to the Red Cross, I am a sucker for a graphic element and it’s their logo, nice!

The American Red Cross of Greater New York is the organization’s largest U.S. chapter, serving more than nine million people. As the Red Cross celebrated its centennial, it renovated a former laundry building on the West Side with the goal of accommodating two types of work: daily work and disaster response. Gensler worked with the Red Cross to create flexible areas that function daily as teaming and amenity spaces and can be easily adapted to operate as fully functioning emergency response centers.

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I think I want to go read some books. Very minimal and clean. More pics after the jump.

Real Happiness is not complicated at all
If we know how to utilize it.
Basic simple things in life and existing natural resources are more than valuable in itself.
We need only time and space to feel, touch, and treasure it

Concept Design

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OK, so I know this is not exactly modern, but there are some elements here that I really like. The bedroom and the bathroom are very cool. I am a sucker for crisp clean white walls but this is exactly the other end of the spectrum. More pics after the jump.

hands-down one of our absolute favorite projects! the client was cindy gallop, international woman of mystery inspiration, who didn’t exactly have much time, as the chairwoman of advertising giant BBH, to lay out her new apartment in the converted locker rooms of the first ymca in the u.s. but she did have time to inspire us… her brief was simple: “at night, i want to feel like i’m in a shanghai nightclub…” and so our proposal was equally simple: “what if you lived inside a lacquered chinese box?…” to our amazement, she was game so we knew our next idea would pass as well, no demising walls whatsoever, just a network of two-track curtains which could be used to make rooms on-the-fly. of course, there was the matter of the 300 pairs of heels that ms. gallop cherishes as art and so they were treated as such, displayed in the own light box, all along the width of the apartment. this project was conceptual in nature at first but yielded results beyond our wildest dreams in terms of comfort of living and luxury.

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Wow what a cool project. I have always been a fan of The Apartment’s work but this is really cool. I am glad to read that they were able to flex their creative muscle and not be too restricted. More picts after the jump.

there comes a point in every agency’s life at which one can’t deal with clients anymore and we must follow our bliss. the opportunity to convert the first ymca in the united states’ basketball court and suspended running track into an 7,000 square-foot, 5-bedroom romantic minimalist pleasure was such a bliss. the building was in disrepair from years of abandonment and needed some love. The Apartment decided to invest in the top two floors and turn them into a showcase of all the things we did best, from architecture to decor to designing our own wallpaper and furniture. every detail was slaved over, new building techniques were tried, an indoor garden was installed, a 30-foot long kitchen was designed and built, a 12-person home theater was imagined and realized…

all the while preserving the past by keeping the original basketball flooring in the private areas of the apartment, we got everything we always wanted to try on client projects and never could. it was a design lab of sorts.

Before

After

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Love the Maraget Howell interiors. I guess I have a thing for white walls and dark floors. I really Like the minimal feel as well.

This flagship store on Wigmore Street in London was designed for British designer Margaret Howell, renowned for her classic understated design of menswear, womenswear and household goods. A palette of clean, natural materials was applied in order to reflect the honest qualities of the brand. Dark plywood accentuates the floor–to–ceiling height at the front of the store and creates more of a contrast when the space opens up towards the rear of the interior.

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