I was recently invited by Bosch and Dwell to participate in a summit to discuss the evolution of the modern kitchen. The first night started with a beach side dinner as we got to know the good people from Bosch and Dwell along with the other attendees. The next day was full of discussion and learning.
We started the day with a full kitchen tour and emersion into the Bosch brand and line of appliances.
Nitasha Rohatgi gave us a general walk through of the Bosch lineup.
Love the idea of a horizontal flush instal.
Rick Hackett showed us some of the new designs and features in refrigeration.
The logo appears to be hovering, in actuality this is a glass front refrigerator, it was quite sexy.
Maybe not the best picture on my part but the front of the glass refrigerator is flat.
We had a great discussion about the functionality of real-world kitchens and modern design conducted by Allie Weiss
For lunch we had the opportunity to cook with some Bosch appliances. I was paired up with Dan Kenny and if I must say so, we nailed it. Bass and pineapple glazed skewers with a four mushroom medley. I used the Bosch Flex Induction Cooktop which was amazing.
There were quite a few other products that we were introduced to: Steam Convection Oven, Smaller sized kitchen appliances, and The Speed Oven, Cooks Faster than a Traditional Oven and can be used as a Microwave. Lets not forget the quietest Dishwasher in the United States.
At the end of the day we participated in a round table where we were asked to describe our “AH HA moment” with Bosch. Graham Sadtler who is in charge of design at Bosch gave us a history lesson about Bosch and how it’s roots lie in strict German engineering. He told a story about a hinge that was developed for a flush mount refrigerator. The hinge took two engineers working together two years to develop. It wasn’t only the hinge, it is all parts. It is the sum of all parts that equal the whole. Maybe the consumer doesn’t realize the scrutiny that these appliances go through in regards to design and functionality but in an indirect way they must.
My answer to the question of “why do you like modern” has always been… Modern design is distilled or simplified down to the essentials. There are no extras or cover ups. With modern design being exposed, it is more difficult, there has to be a more precise and honest approach.
Back to my “AH HA moment”, it was that Bosch understands modern design. I asked Graham about the design processes and his answer resonated with me very clearly.
BOSCH UNDERSTANDS AND IMPLEMENTS MODERN DESIGN on every level.