Very cool interior for PARAD. The element I really like is that each box housing and item has custom lighting that can be changed on the fly.
CREATIVE DIRECTOR - ROMAN KRIKHELI
DESIGNERS - DMITRY RYBALKIN, ANDREY KOODENKO
ILLUSTRATOR - DMITRY FEDOROV
THE INTERIOR OF A NEW „PARAD“ BOUTIQUE, TOTALLY DIFFERENT FROM ALL YOU’VE EVER SEEN, WAS THE FIRST TO MANIFEST THE NEW „PARAD“ PHILOSOPHY. THE CONCEPTION IS BASED ON THE FOLLOWING PRINCIPLES. THIS BOUTIQUE DOESN’T LOOK LIKE GLAMOROUS ITALIAN BOUTIQUES. IT’S A SUCCESSFUL ATTEMPT TO CREATE NEW AESTHETICS OF RUSSIAN FASHION BOUTIQUES AND TO BECOME THE LEADER IN THIS NEWLY BORN DESIGN AREA. THE OTHER FEATURE IS THE USAGE OF TECHNOLOGICAL DEVICES. THE FIRST STEP TOWARDS THE TECHNICAL EVOLUTION IS THE DIODE LIGHTNING IN THE BOUTIQUE, WHICH CAN CHANGE THE COLOUR. WITH THE HELP OF SUCH TECHNOLOGY THE BOUTIQUE IS DIVIDED INTO TWO LOGICAL ZONES: THE LIGHT FOR THE CUSTOMERS AND THE LIGHT INSIDE THE SMALL BOXES CONTAINING SHOES. ALL LIGHTNING CAN BE ADJUSTED IN THE REAL TIME.
THE WALLS IN THE BOUTIQUE WERE PAINTED BY OUR ILLUSTRATOR. THE BOUTIQUE IS FULL OF HIDDEN PROVOCATIONS.
ALL ITEMS ARE PLACED IN THE MINIMALISTIC BOXES WITH DIODE LIGHTNING CHANGING ITS COLOUR.
DO YOU KNOW ANY MODERN BOUTIQUE WHERE SOME ITEMS ARE HIDDEN IN VARIOUS CLOSED BOXES? THE CASE IS THAT SOME OF THEM CAN HARM ONE’S SENSITIVE MENTALITY.
http://proekt.co.uk/ru/works/541
